Subscription Management

Monitor plans, MRR, churn, and manage subscriber base.

Monthly Recurring Revenue
₹28.47L
+15.1% MoM
Active Subscribers
31,540
+2,640 this month
Churn Rate (MTD)
3.2%
+0.3% vs last month
Renewal Rate
96.8%
+0.4% vs last month
Basic
₹99/month
12,840 active subscribers · ₹12.71L MRR
Credit score tracking
5 AI guidance videos/month
Basic improvement tips
1 bureau report/month
Lead benefits
Churn Rate4.1%
Premium
Most Popular
₹199/month
15,200 active subscribers · ₹30.25L MRR
Everything in Basic
Unlimited AI videos
Priority improvement tips
3 bureau reports/month
Pre-approved loan offers
Churn Rate2.8%
Pro
₹399/month
3,500 active subscribers · ₹13.97L MRR
Everything in Premium
1-on-1 expert sessions
Dedicated credit manager
Unlimited bureau reports
Best-rate loan & insurance
Churn Rate1.9%

MRR Trend

vs Monthly Target

Actual MRRTarget (dashed)

Monthly Churn Rate

Target: below 3.5%

Average churn: 3.4% · Best month: 2.9% (Nov) · Alert threshold: 4.0%

Upcoming Renewals (Next 7 Days)

₹4.82L at risk if failed

UserPlanRenewal DateAmountAction
RA

Rahul Agarwal

PremiumTomorrow₹199
PM

Priya Mehta

BasicMar 18₹99
SK

Suresh Kumar

ProMar 19₹399
AD

Anjali Desai

BasicMar 20₹99
VN

Vikram Nair

PremiumMar 22₹199

Payment Failures (This Month)

12 failed · ₹1,884 at risk

12 payments failed this month. Retry or contact users to prevent churn.
UserPlanAmountFailure ReasonAction
AB

Arjun Bhat

Premium₹199Insufficient Funds
SJ

Sunita Joshi

Basic₹99Card Expired
MG

Meena Gupta

Basic₹99Bank Decline